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Amazon fails to explain AWS relative underperformance

Yesterday I wrote, "Amazon famously doesn't care what it reports from quarter to quarter, but as a shareholder, I certainly do".

Boy, is that biting me in the ass this morning. Amazon looks set to open 8% lower despite yet another quarter of...

The Macke Letter
Jeff Macke
The Macke Letter
$AMZN
earnings
a
Expectations are high for Amazon tonight. Here's what to expect

Amazon famously doesn't care what it reports from quarter to quarter, but as a shareholder, I certainly do.

With the Everything Store set to report tonight on the heels of blockbusters from Microsoft and Meta, and $AMZN shares underperforming...

The Macke Letter
Jeff Macke
The Macke Letter
$AMZN
earnings
5
5 Charts I'm watching today

VFC is Screaming Higher!

 

 

The owner of Vans, Columbia and Timberland (among other things) came in better than expected despite yet another decline in the Vans division, which fell by 14%. There's a...

The Macke Letter
Jeff Macke
The Macke Letter
$PTON
$SPOT
$ETSY
$VFC
$SBUX
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Starbucks gets a pass from Wall Street

Starbucks got away with one on Tuesday.

The company missed on EPS, posted a 6th straight quarter of negative comps and still has little to show for 12 months of work CEO Brian Niccol has put in since he was plucked away from Chipotle for a cool...

The Macke Letter
Jeff Macke
The Macke Letter
$SBUX
d
One campaign won't save AEO... but it can move the stock

I couldn't stop thinking about AEO's new campaign. Not because of the actress or the fake(?) controversy being kicked up online. My interests are artistic, historic and pecuniary. 

I wrote about the...

The Macke Letter
Jeff Macke
$AEO
$LEVI
The Macke Letter
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Can Sweeney's popularity revive the company? No one is really asking yet.

Shares of American Eagle rose 21% after hours for reasons that are a mystery to people who think Sydney Sweeney is "mid".

The "Sydney Sweeney has Great Jeans" campaign, featuring the popular actress in AEO denim, added just under $400 million to...

The Macke Letter
Jeff Macke
$AEO
f
3 Reasons the SFIX rally has room to Run

After losing a MASSIVE 98% of its value from the COVID Bubble top, Stitch Fix ( $SFIX ) has spent the last 2 years defining itself, its customer base, and its business model; all on the fly. 

Patient (or more likely new) investors are being...

The Jeff Macke Portfolio
The Jeff Macke Portfolio Plus
$SFIX
Jeff Macke
RoundUp 10
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SFIX

Stitch Fix keeps refusing to die. The all-but-forgotten clothing box membership service is seeing shares jump after losing less and selling more than analysts expected in Q3. What should you do with shares near 2025 highs and up more than 100% since...

The Jeff Macke Portfolio
The Jeff Macke Portfolio Plus
$SFIX
Jeff Macke
Macke's Retail Roundup
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The Ghosts of 2018

Wall St and Retailers adjusting to a random news flow world...

Remember the beginning of January? Retailers were pre-announcing strong Holiday sales and margins. Consumer Discretionary stocks were on a heater dating all the way back to pessimism...

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Jeff Macke
Starbucks